Ferrari of The Woodlands
Ferrari of The Woodlands, the newest Ferrari showroom in the United States, is located in The Woodlands, Texas. This state-of-the-Ferrari-art facility is designed specifically to showcase the latest Ferrari models, provide real-time visualization for clients ordering new Ferraris via the Ferrari HD automobile configurator, and to display a very select number of Ferrari Certified Pre-Owned automobiles (each of which has passed a rather rigorous 101 point technical inspection). Ferrari of The Woodlands is located in the heart of The Woodlands retail and entertainment area at 1501 Lake Robbins Drive. The luxuriously appointed showroom typically has up to 6 pre-owned Ferrari's on display at all times.
The store has an "Atelier" for the configuration of new Ferrari models; this area has an extensive selection of wheel and seat options, steering wheel choices, and leather and paint samples, to assist in the customization process, the cars are configured with all options on a real time high definition system. Clients can try different types of color and options packages on the model of their choice and the configuration display will then show precisely how the car will look when built (remember: every Ferrari is built to the specific requests of a client). Such a system is more than a luxury-it's a necessity for a car that has over 3 million possible option combinations.
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