All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.
Nowadays Ferrari offers its customers a range of programmes that enable every last detail of their car to be tailored according to personal taste, using the Configurator tool first and foremost, before selecting one of Ferrari’s special customization programmes to meet their requirements.
Find out how to customize your new Ferrari through the range of options available to customers.
The exclusive Ferrari programme for those customers who want to customize each element of their car for a perfect fit
Special Equipment program is offered to passionate customers who want to make their car even more exclusive.